The company behind the Impossible Burger (founded by scientist Patrick O. Brown) claims that:
‘Through conferences, Brown tried raising awareness about how using animals for food harms the environment. However, this had little impact, so he created a business that produced plant-based alternatives to popular animal products.’
So, Impossible burgers are meant to be a meat dupe, to ‘wean’ meat eaters off of animal products because of the impact cattle have on the environment. Impossible is not appealing to vegans or vegetarians, as the patty itself is ‘meat’ flavored and ‘bleeds’, and is a Frankenstein of additives (not exactly a whole foods approach).
Question is, what are real answers to the environmental impact of the meat industry? Or are companies like the above going to be the future of ‘meat’ eating?