If you’re normal weight, your macros might be 75% fat, 20% protein, 5% carbs.
If you have a lot of fat to lose, you’re unlikely to be eating 75% fat calories. Your protein will probably be MUCH higher as a percentage of your total calories, and your fats will be substantially lower as a percentage of total energy.
Phinney and others have said precisely this, time and time again. That’s because you’re burning body fat for fuel.
It’s fine to tell newbies not to be afraid of fat, but they all seem to be under the impression that they have to be eating all this dietary fat for LCHF. It’s simply not — necessarily — correct.
EDIT: If you’re a newbie, keep things simple: no sugar, no starches. Eat meat and fish and oils to satiety. The rest of your meal plan doesn’t require counting calories or carbs, just click here for your permissible food list and the limits on certain calorie-dense foods like dairy: https://www.australianparadox.com/pdf/why-we-get-fat.pdf
That’s the link everyone should be clicking on, so here it is again. There’s a reason Taubes put it in the appendix to his seminal, world-changing book, Why We Get Fat: https://www.australianparadox.com/pdf/why-we-get-fat.pdf