Regarding all this stuff, a lot of it comes down to context. Here are my musings on the subject, for what they’re worth:
My weight has been stable since late 2017. Is that a plateau, or is it my “Phinney weight” (i.e., “the weight you can get to without too much trouble, and when you get there, still have a life”)? Since I adopted this way of eating to stave off full-blown diabetes and have successfully done so, I am perfectly fine carrying around 60 pounds’ more fat than I’d really prefer. Honestly, losing the first 60 pounds, which melted away with no effort on my part, was merely an unexpected side effect of regaining my health (though a delightful one).
As far as cheating is concerned, if a food is fatty, and low-carb, it’s not a cheat in my book. A cheat would be bread, pasta, potatoes, or a sugary dessert; something that would definitely do me harm.
A few extra calories from fat when I’m hungry are hardly a problem, because eating fat doesn’t affect my insulin or my weight. A little extra glucose, on the other hand, risks putting me back into my old metabolic condition and giving me back all the fat I’ve lost (not to mention giving me back all those aches and pains). And when you add fructose to the mix—well, addiction lies down that road. That’s why I do call such things a cheat, because I’m cheating myself of my dearly-won health when I eat them.
The only reason keto substitutes aren’t generally a part of my life is that they rarely seem to come all that close to the taste I’m missing. I have yet to find a keto “bread” recipe that doesn’t taste like fried eggs, for example, and that is not a taste I enjoy.
However, I do find it possible to enjoy certain keto recipes for exactly what they are. Take Fathead pizza crust: it doesn’t taste very much like a real bread crust, but it’s tasty on its own terms, so I like it. I wouldn’t call it a cheat. There are also a couple of sugar-free cheesecake recipes on these forums which I have enjoyed making and eating. Since those reicpes don’t make me fat or ruin my metabolism, I don’t call them cheats, either. Zucchini noodles and cauliflower rice, while okay, just don’t excite my taste buds, yet I’d hardly call them a cheat for the people who do enjoy them.
As for the rest of the food I eat, there is enough tasty real food out there, that I haven’t suffered from lack of interesting food to eat.
and 
FTW!