Responding to Market Demand (U.S. Market)

(Sophie) #1

I saw this the other day for the first time, and was quite happy to realize that MFG’s are apparently beginning to feel some pressure. I’m guessing that KerryGold is becoming more dominate in the US Markets. Now, finally, someone is waking up and addressing the demand for better quality butter around here! Granted, it doesn’t taste as good as KG to me, but it does have a higher butter fat content and it is saltier. It’s a valiant attempt. Baby steps! :+1:

LandOLakes
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(CharleyD) #2

I see what they did there. Black label, like on cigs :scream:

(Diane) #3

Did you notice how it compares in price to Kerrygold?

(Sophie) #4

:rofl::laughing::rofl:

(Sophie) #5

I believe it was just under the KG pricing. Of course, this is a #1 package and KG is 8oz. blocks, so it was a little over $6.