Protein adverts immoral

(ianrobo) #1

have you seen the adverts for Matrs protein bars, total and utter joke, well this report just come out

Excellent report from the british dietetic association (not usually a fav our ours !!) and they nail it. Of course they do not say why this is bad and that is excess protein = sugar and look at body builders stomachs !!

Now @Richard is continually fielding questions on protein but all it should be as he says is enough to maintain muscle mass and if like me you do a lot of exercise a bit more on top. However it is great to see people waking up to this evil supplements and I mean they evil.

There is NOTHING healthy about a Mars Protein bar ! Selling protein like this is the next great food scandal.

(KB Keto) #3

I can see where a weight lifting / strength focused athlete who trains 1.5-2 hours a day in the gym could use a little extra protein. and for those who are not on a keto diet, whey protein supplementation around the hours of training (before and after) are beneficial in recovery and growth. However, most of the remaining protein (say they get 50g a day from whey) should come from food. For a 225lb strength athlete - that’s around a total of 150g of protein a day. It’s when they start busting the 200g a day limit or excess supplemented protein that really shows ignorance of the human body.

(ianrobo) #4

I knew someone who are an whole chicken a day for the protein alone and got that belly. We know excess turns into sugar ?

(ianrobo) #5

And now protein as per the piece is being marketed as an healthy supplement which is crazy

(KB Keto) #6

oh yea, it’s been going on in the US for the past few years… and it’s usually soy protein they are adding to these products (which is horrible for humans).



http://blog.foodnetwork.com/healthyeats/2013/07/31/protein-enhanced-foods-the-good-bad-ugly/

(ianrobo) #7

for 99% of the population this is all total stupid. To see Mars protein indicates somehow it is healthy, all a marketing scam. For us on Keto and not doing body building then we do not need extra at all.

#8

That’s not how it works.

(Richard Morris) #9

“High Protein” appears to be the new Health Halo, it’s the new “Low Fat”.

So does that make Whey shakes the new Jamba Juice?

Beyond adequate protein to maintain lean mass … eating more won’t grow more muscles. Doing weight bearing exercise is what grows more muscles.

I watched that linked BBC documentary “Addicted to protein”. I was expecting that Ali would increase his lean mass and his metabolic rate when he got off the protein powders and just ate real food, but 1 kg extra lean mass in 6 weeks was a surprise.

I was totally not surprised that 3 weeks later he was back on the protein supplements. People like their protein supplements, and they don’t appreciate it when you show them the data doesn’t support them.

(ianrobo) #10

It is an industry myth and I know there is a very popular FB group where they, lets say, are aggressive about protein.

Whilst we understand the metabolic process try and tell people Protein turns into sugar (well glucose but the same thing in effect) and they do not get it.

for our lifestyle including exercise moderation protein is fine, I prob have a little too much but from as you say @richard real food.

(ianrobo) #11

oh just watched that doc and the stupid idiot went back on powders and why ? Well he claimed not enough time to eat 5 meals a day and viola !! there is the issue, protein does fill you up but like carbs only a temp measure …

(Richard Morris) #12

But then again some days you cycle at a 24 kph pace for 12 hours, so you can get away with more than most.

(ianrobo) #13

exactly and tell you what Richard despite that I recovered for one day back on my bike today - 60km, train down that as a fat burner and not a pro ? I am 100% convinced most endurance sports people eat Keto/LCHF vast majority of the time and do not use that much protein.

They just do not admit unlike a few in the list of Keto athletes because of being called ‘strange’

(Richard Morris) #14

The transports that we have trained to get ketones into our cells (known as Monocarboxylate Transports), also transport lactate out of working muscle cells. So there is a good biochemical justification for keto-adapted people to see a significant decrease in delayed onset muscle soreness, and recovery.

(ianrobo) #15

indeed Lactate kills us and no loner feel it, what athlete would not want that. Sure in peak competition they carb up, need to BUT if fat adapted that is not a problem. BTW check what cyclists eat during a grant tour, actually a lot of fat in steaks, olive oil and butter dishes.

(Allan Misner) #16

Body builder’s stomachs are not because of the protein turning into sugar. They’re utilizing their protein quite well. It comes from one of two things:

  1. When you’re doing heavy squats, deadlifts and/or leg presses, you pull air into your lungs and use that pressure to hold your spine intact. This can cause a distended midsection.
  2. They’re on steroids, which also causes distention.

Bodybuilders know their macros very well and they manage it down to the gram each day. When you see them on stage, they are at 3 - 5% bodyfat and severely dehydrated.

(ianrobo) #17

sorry I meant weight lifters not body builders, apologies for the confusion.

On the prog linked they are doing 250g of carbs a day plus whatever they eat, that turns into glucose and converted to fat.

On point 2 well yes there is that but lets trust that people are not doing that !

(Wenchie) #19

Whenever someone tells me, that I need more protein to bulit up muscles I tell them about @Brenda who lifts the heck out of her machines without any additional proteins and being fully Keto. Shuts them all up :joy::joy: thanks @Brenda :heart_eyes_cat:

(ianrobo) #21

mine has come off my head not my legs !!

(ianrobo) #22

ah you may be blocked outside the UK but there is a doc embedded in the initial link

(ianrobo) #23

great point !!!