That’s a great point! And he talks about that in his writing and podcasts, plenty of people have an aversion to his message simply because his protocol won’t make them money!
I detest the “monitization” of a movement, for example, all of the folks trying to sell paleo this or paleo that, with lots of folks jumping on the “keto bar this” or “keto supplement that”. I’ll admit there is a very narrow window of “needs”, for example, a keto bar that I can travel with, ok, I guess, a keto shake I can make at work, ok, I guess, maybe you are filling a need for someone and, in that case, it’s a win-win, they have a need, you fill it, you make money, they continue to adhere to the WOE, so… ok.
I have found that many places won’t bat an eye if you sit down at a restaurant and open up a tupperware container of keto snacks/fat bombs etc. So no need to buy keto stuff just to eat in that case, although I do HAVE to start carrying my own olive oil, so many places are slinging crap oil and red wine vinegar (which I understand to have sugar).
I guess I just see other ways to solve problems then to buy something. For example, if you don’t have time to make a keto lunch to eat the next day at work (is a tupperware container with boiled eggs, cooked bacon, some nuts, olives and oil that hard???) then, just IF until you get home… No keto chow/shake/bar required… I’m in the minority though, where I’ll stay thank you very much 