DISCLAIMER: This is not a political post. I’m just observing something that I think is really interesting. Please help me by not entering into political discussion in this thread.
So I live in NYC, and was just interested in the explosion of interest in keto over the past couple of years. Google Trends confirms that, of course:
What interested me more was the breakdown in interest by subregion. Notice that all the states where keto is most googled are “red” states. California is 33rd out of 50 states. New York is way down the bottom. No wonder there’s so few keto meetups here in NYC. That’s not to say I haven’t noticed a low carb/keto trend – there are lots of people I run into who’ve already been low carb for years. But my gut is that, given this Google Trends data, the trend in “red” states is far more pronounced.
It’s intriguing to me that this may be loosely linked to politics. I could speculate, though I won’t say more than this: there’s something about pushing back against this anti-meat, pro-vegan trend in recent years that’s kind of, in a way, reactionary, maybe. There’s something maybe vaguely rebellious about questioning the mainstream institutional guidelines, perhaps something about distrust of government advisories. This is all speculation of course, but it feels like it fits.
Personally, I’m here for the science, like most of you. And I won’t talk about my politics here but I’m sure it’s not what you’d expect given what I’ve said above. Suffice to say that it does feel like this is an area in which it feels to me as if the big cities and the coastal “elites” will be playing catch-up, led by a grassroots, red-state nutritional rebellion.
Am I crazy, or does this sound kind of right to you? The Google Trends data, at least if you look regionally, seems to lend preliminary support for this hypothesis…