On a recent podcast with Jimmy Moore, I heard that the “I can’t believe it’s not butter” margarine concoction is being renamed. It is going to be called something like “I can’t believe it’s so good …for everything”.
So, now that the word is out on the benefits of butter, of course they need to rebrand it. Why would anyone want to avoid eating butter, if it is NATURAL, HEALTHY and DELICIOUS?
No one invited me to the marketing party, I’m a little offended.
“I Can’t Believe This Works as Bathroom Caulk!”
“I Can’t Believe This Sealed a Hole in My Bicycle Tire!”
“I Can’t Believe This Repels Ants!”
“I Can’t Believe This Doubles the Volume of Embalming Fluid!”
“I Can’t Believe This Polishes Chrome!”
Desperate measures for the purveyors of FrankenFood garbage. It is dying a natural death.
Unfortunately, it’s more likely a victim of American’s short attention spans than any nutritional enlightenment.
“Now, what was the name of that stuff? ‘I Can’t Understand…,’ ‘I Can’t Believe…,’ ‘I Can’t Digest…,’ Oh, fuck it, I’ll just get butter.”