Bob Harper, the host of the Biggest Loser, who had a heart attack last year
is now the official celebrity face of Brilinta, a blood thinner that costs 40x what the standard treatment (clopidogrel/plavix) costs for a 1% ARR (Absolute Risk Reduction) in CV death events. The tag line is something like ‘My heart deserves Brilinta’ - the L’Oreal of anti-platelet drugs?
Just another example of how the Pharma-industrial complex works and one of the many reasons why healthcare costs are rising. Thanks Bob! Give people the wrong advice in terms of prevention, then push super expensive drugs for after avoidable CV events.