I am not the type who ever understood the “too rich” concept. This is not for cream but in general. I understand one can’t eat something rich alone (like a rich beef stew) or if they need a smallish amount but rich is COOL for me. I want things to be rich 
How could cream make something too rich? What about using less? Or people want more milk protein and less milk fat? That actually makes sense… But putting an enjoyable amount of cream into a coffee won’t make it super fatty… But tastes are different, I can respect that.
And our highest fat cream is 30%. Unfair. It’s enough for me (even too much, I mean I can’t afford so much fat so I avoid cream along with all added fat… well, very minimize the use and try to avoid if it’s not totally needed) but STILL. I always was into the highest-fat dairy. 25% sour cream (most are 20% though, that’s nice too), 3.6% milk (or more but I never know the percentage for the raw milk), 10% yogurt… Nowadays even 80% butter isn’t so obvious (though I refuse to call it butter if it’s 60%, it’s watered down butter, an abomination. butter is already watery enough)…
I usually put butter into my coffee now that rarely use cream (just a tad and at least one yolk). My current mug has mascarpone though, that’s 40% but firmer so harder to mix in…