Yeah, I’m a huge fan. Lost a lot of weight and gained a lot of health under the Primal Blueprint, especially his 80/20 approach of not being so dogmatic or all or nothing (which was the knock on Paleo). That being said, he’s got the marketing/branding/money making down better than anyone, so let’s not ignore that he’s made millions here. He’s genuine, balanced, and moderate, and people like that. No surprise he’s releasing his own keto book on Oct 3. He knows an opportunity when he sees it. More power to him. I’m intrigued that he personally went keto for 18 months, so I’m looking forward to his take on the experience and lessons learned.