I have met Mark in person and I think the characterization of him as cashing in on keto to keep the money flowing in is not just wrong it’s really rather unkind. My impression of him is that he is generous with his time and very compassionate. Yes he makes money selling paleo books, foods and supplements. But from what he has said he makes these products because they are the products he wants to use. And when he started his web site in 2006 there was very little out there for paleo.
You’re right, he is not focused on the people who are very metabolically damaged, perhaps beyond repair. He is more focused on crossfit types who are insulin sensitive. He has always advocated a low-ish carb approach, even if he had never been a keto advocate.
Here is an article from 2008 talking about keto:
http://www.marksdailyapple.com/dear-mark-ketosis/
He was not recommending full-time ketosis then and he’s not recommending it now, but I don’t see him “bashing” it anywhere. He has always been about getting maximum returns from minimum effort and he thinks that full-time keto is too restrictive and too difficult for most people. I think he is probably right about that.
This doesn’t sound like “bashing” to me:
My personal hunch (and I’ve said this for as long as I can remember) is that indefinite ketosis is unnecessary and perhaps even undesirable for most healthy people, and that occasional, even regular dips into ketosis (through fasting, very low-carb cycles, intense exercise) are preferable and sufficient. That way, you get the benefits of cyclical infusions of BHB and other ketones without running afoul of any potential unforeseen negative effects.
Plus, cycling your ketosis means you can eat berries and stone fruits when in season, and enjoy those otherworldly-delicious purple sweet potatoes without worrying. Personally, I like food too much to go full-on keto. You may not, and that’s okay.
If you’re thriving on a ketogenic diet, and have been for some time, keep it up. No one can take that away from you, and the studies indicate it should be safe.
But if you don’t have to remain in ketosis to resolve or stave off a health condition, if you’re just doing it to do it or for yet-to-be-realized benefits, consider rethinking your stance. And if ketosis doesn’t agree with your health or your personal performance goals, then don’t do it. It’s certainly not necessary for optimal health (if such a thing even exists!).
http://www.marksdailyapple.com/is-constant-ketosis-necessary-or-even-desirable/
Anyway, you can have whatever opinion you want about Mark. I just wanted to put my 2 cents out there.