Putting aside the idea that “natural” necessarily equals “good” (working through the alphabet: anthrax is natural; so is arsenic, asbestos, …):
Much of the difference between whole fruit and pressed juice from fruit comes from the result of the pressing itself. You’re removing the sugary liquid from its “natural” fiber housing. The fiber has a considerable effect on how one’s body absorbs the sugar in the fruit.
What’s more, the volume/portion changes vastly. You’d be hard-pressed (pun intended) to eat all of the apples it takes to make a single 6 ounce glass of apple juice in one sitting. The fiber content would signal your body to stop. By juicing those same apples, you’re depriving yourself of both the goodness and the significant signaling that the skin and pulp of the apples are there to provide.
Notwithstanding the marketing hype, please be forewarned that “juicing” is not creating a “better” natural drink… it’s creating a distorted version of what nature has already designed.
Food for thought.
(… Okay, enough from me. Now I’ll leave whether fruit is good for a keto diet for others to weigh in on.)