in the would-be-funny-if-it-wasn’t-true category for today …
And it has launched … I saw the article on newser.com, but it’s kind of a crappy site, so didn’t want to post the link here … and the only other articles I could find about the launch are behind paywalls (Wall Street Journal, and The Australian).
Nothing says “good for you!” like a government approved health halo …
For what it’s worth, fiber does help negate the effects of the pure sugar drink.
Still crazy that they’re selling it as a health beverage.
Sad to say it, but two years ago I would have been totally excited by a product like this 
When they release one with added butter we’ll know we’ve gone mainstream.
Except it won’t be butter … it’ll be some “heart healthy” abomination like Becel With Avocado Oil!
Canola oil 68%, water, avocado oil 6%, modified palm and palm kernel oils 6%, salt, buttermilk powder 1% (milk), natural flavours, lactic acid, Vitamin A Palmitate (Vitamin A), Vitamin D3, natural colour, soy lecithin.
(reference : https://www.becel.ca/en/products/becel-with-avocado-margarine)