the commercial was on when i deleted a recording and the first words i heard were “insulin resistance” so i listened to the rest of it and went to the site.
of course i only skimmed… they are selling a supplement and a membership but it still looks/sounds LCHF/keto ish…other than the “bread and pasta” but…since the site doesn’t give any examples of meals it could be low carb versions of bread and pasta…i’m not going to sign up to find out LOL
all googling resulted in was telling me multiple times that it was the “most searched diet in 2016” (not by me…this is the first i have heard of it LOL)
The secret that the diet industry doesn’t want you to know is that the key to losing weight and keeping it off is managing insulin and not counting calories.