I know exactly what you mean - however, at population levels - which is what Lustig is campaigning about - sugar is the easiest big beast.
When you see the damage being done by soda and supposedly healthy bloody juice, you can see his point.
I know how I eat for me and I know the compromises I make with my family to do the best I can for them.
I think Lustig is taking a population level view of what can be done to minimise damage.
And targeting sugar has to be the first step.
If you’re not diabetic you can eat more veg and some fruit and be fine. That’s my path. I love veggies and I get away with a higher carb count than some because I was tubby rather than fat when I started down this route and I am very active.
I thank my lucky stars that I found this when I did - my mother is obese and diabetic and I am toiling to get her to understand and change. It pains me to say this but not everybody is capable of making the changes we have made. My mum seems incapable of understanding what a carbohydrate actually is. I’ve tried giving her lists, it only goes so far.
So society level change is needed and that has to be legislated and more general.
There’s a couple of pieces of advice I got from Lustig’s book in particular that have stayed with me - don’t go down the middle aisles in the supermarket because that’s where all the shite is and don’t feel overly pleased with yourself if you’re checking ingredients labels. If your food has an ingredient label, it’s processed.
So I forgive him his lack of keto purity - he’s going the same way we are but he’s on a slightly different path.