I sort of work in one (not food related), though not a huge one and not as a seller/whatever (tech support). The thing we try our hardest to get is customer feedback because knowing what our clients want, and how we’re doing to reach that is some of the most valuable stuff we can get our hands on.
It’s exactly why stores/taco bell/etc have surveys on the receipt where you can win coupons and free sides and so on. It’s so they can get the upper hand on changing markets.
That and keeping an eye on general market trends (for food it’s vegetable oil and margarines and sugar going down, and full fat dairy on the rise), and focus group studies (this is why soup has so much sugar in it - they test on people to see how much sweetness is needed to reach bliss point)
Now I’m definitely not saying businesses are angels and out to cater to our every need - they aren’t. As said, their # 1 motive is always to make money and stay relevant. But they have to do that by catering to what the majority of people want. Right now that’s low fat, high fiber, etc. But market trends are indicating that is reversing and people are trying to avoid sugar more and more, especially people in their 20s.
Basically: They’re just trying to make money, but if the way to do that is to add sugar they will do it. But if the way to do that is to AVOID sugar they will do that too. They will also do sneaky stuff like listing 50 different names for sugar so sugar is not the number 1 ingredient on the list. Definitely not benevolent, but I think they can be manipulated by their market to do some decent stuff.