The processed food industry chases what they call the “bliss factor” in their product labs.
To create a product that is so satisfying and so addictive that you crave it, want more and keep buying it.
It is achieved through salt, sugar and artificial chemicals that target the brain’s pleasure centers
Consumer Reports had a hilarious article years ago, in which they surveyed the cheese market and the authorized product terminology. First there was cheese—fermented milk, just as God and the bacteria created it. Then there’s processed cheese, pasteurized processed cheese, pasteurized processed cheese food, and finally pasteurized processed cheese food spread (i.e., Cheez Wiz)—each a further step from the reality we know and love as cheese. By the time I finished the article, I was in stitches! 