what is fascinating is that Coke felt the need to relate to ‘No Sugar’ an explicit reference rather than Diet, Light or Zero ?
http://thenewdaily.com.au/life/eat-drink/2017/07/06/woolworths-stock-coca-cola-no-sugar-coke/
What is fascinating is that Coke had to rebrand like this, in an area of the world as @richard knows western diet has had a devastating impact on
How interesting that Coke is seeing pressure from distributors and retailers. Certainly if the new trend of going zero sugar will encourage the collapse of sugar-based segments of processed foods, it will be seen as a game changer threat. It makes me think this negative reaction is a tactic to prevent the spread of the trend.
I think it is already a game changer. Their sales show it, sugar taxes show it.
I know many on here and esp US are anti Govt but price is key and price has to reflect the damage of these. However fruit juices are of course just as bad !!